Trading Enterprises


About us

Established in 1971, Trading Enterprises owns the sole distribution rights for Honda vehicles, motorcycles, marine engines, power products and parts as well as Volvo, Chrysler, Jeep and Dodge vehicles.Competing in the UAE's Japanese, American and European automotive marketplace, the company is supported by a network of modern showrooms, workshops and parts outlets across the UAE, with sales and after-sales operations existing in all seven emirates.In 1977, Trading Enterprises was awarded the official distributorship rights for Honda in the UAE. Since those early days, sales of the Honda premium range of technically advanced cars have grown steadily and Trading Enterprises is now recognized as one of the largest independent Honda distribution companies in the world.Sales of Chrysler/Jeep and Dodge products have also risen dramatically, reflecting the introduction of exciting new models. In the next few years there will be many more additions to the range featuring the unique combination of German engineering and American design.Volvo is now firmly established in the UAE as a supplier of prestige automobiles, able to compete with the very best in the marketplace. Volvo, whilst retaining its enviable reputation for safety has now one of the most luxurious refined models ranges available. The V70 station wagon remains a firm favourite with Emirates Airlines for its Business Class limousine service.To provide the full range of automotive services our State-of-the-art 'After Sales centres' are situated throughout the UAE and exceed the exacting standards set by our customers and our manufacturer partners.Trading Enterprises currently employs approximately 1200 highly skilled employees of 22 varying nationalities. To further build capability in our staff and to enhance customer satisfaction levels, an intensive customer service training programme continued for all staff at all levels during 2008, solidifying the company's endeavour to be recognized as the premier supplier of automotive products and services.With sixteen sales, service, and parts locations throughout the UAE, the summer of 2008 witnessed the opening of flagship Honda, Volvo, Chrysler, Jeep and Dodge showrooms at Dubai Festival City's Automotive Park. The Honda Dubai Festival City showroom was officially confirmed by Honda as the largest showroom in the world. Evidence of the company's willingness to invest in the infrastructure for sustainable growth.

Address: P.O.Box: 156, Dubai, Dubai,

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Telephones: +971-4-3472212

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